Ways To Earn Traffic In Real Estate Websites.
Going online to look for homes and to find realtors is an increasing phenomenon among many people today. More than 80% of home buyers view the websites relating to real estate’s as the most important source of information recent surveys have shown. About 40% of home buyers also look when hunting for a house. Realtors should take advantage of the potential as it has been shown there’s a lot of opportunities online. Real estate dealers also have been presented with an opportunity to improve their marketing.
Several steps can be taken by people in the real estate to optimize their real estate sites. Having target local keywords is one way to optimize a website. According to various surveys, a majority of home shoppers begin their search by keying in a local key word. The website can be optimized by using words such as homes for sale, real estate, real estate agent, and realtor. The words should be made to appear throughout the site. Content that is useful to the potential home buyers should be developed from the local keywords.
Optimizing real estate site can be done by writing blog posts on homes that the business wants to sell. There are those properties that are a priority even though a real estate agent has a hundred listings at a time. Traffic can be attracted by writing bogs about those particular properties. The blog should target a particular property’s address that buyers will be looking for in the search engine. SEO best practices requires the use of keywords in meta description, title tag, alt tag on photos, file name on photos and the content. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
In developing the real estate websites the use of photos and videos is another aspect that needs consideration. Photos and videos are important aspects of a website of good quality and especially to real estate site. A video tour by the prospective home buyers enable them to have a feel of the homes they intend to buy. In addition to the videos, it is vital to capture the property testimonials. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
The fourth aspect is having the website designed to work on mobile devices. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. Studies have shown that more than 80% of home shoppers use their mobile gadgets in their home buying process. Experts advice that the web design for the real estate business should have a responsive design to mobile devices.