The implementation of a year of fines of about 400 million new star endorsement advertising la-www.yyy13.com

The implementation of a year of fines of about 400 million   new star endorsement advertising law; illegal small – media – people.com.cn original title: star endorsement less violation of the State Administration for Industry and commerce advertising supervision and administration secretary Zhang Guohua 31, the newly revised "People’s Republic of China advertising law" since September 1, 2015 formally implemented for one year, the national industry and commerce, market supervision the Department has dealt with all kinds of illegal advertising cases about 24 thousand, fines of about 400 million yuan, a powerful deterrent to illegal false advertising behavior. Star self endorsement, drugs, chaos blowing effect of the phenomenon of the new advertising law less than a year since the implementation of the advertising illegal rate fell by 84.29% compared with the previous implementation. "In a strong deterrent to the new" advertisement law "under the traditional medical treatment, medicine, health food and other typical false advertising, celebrity endorsements, illegal minors under the age of ten endorsements and other activities have been effectively curbed." Zhang Guohua said. Shanghai City Administration for Industry and Commerce in May this year and the Star Advertising Spokesperson of the case together. The parties in a local supermarket in a number of stores in the release of the wind rolled paper advertising board advertising, advertising contains less than ten years of age, as a spokesman for minors Kimi Lin image. Shanghai City Industrial and commercial authorities ordered advertisers to stop publishing illegal advertising, in the appropriate range of public correction to eliminate the impact of a fine of 100 thousand yuan. In February this year, Zhejiang Province Industrial and commercial bureaus of the "old Ni Plaster" case of illegal advertising. "That old Ni Plaster" advertising "light in 1 – 2 – 5 3 course of treatment, severe treatment can be cured with" commitment to ensure the effectiveness of the "hundred years inheritance recipe combined with modern technology and processing" content inconsistent with the actual situation, the effect that was beyond the approved product application range. Zhejiang provincial industrial and commercial authorities ordered advertisers to stop the release of illegal advertising, in the appropriate range of public correction to eliminate the impact of a fine of 800 thousand yuan. Interim Measures for the implementation of the Internet advertising management, WeChat public numbers will be included in the regulation in August 31st, the reporter found that Baidu mobile phone has been the original commercial promotion identified as advertising". It is reported that the Interim Measures for the management of Internet advertising in September 1st formally implemented. The approach clearly defined Internet advertising, including paid search advertising. Prior to this, although there is no clear Internet advertising management approach, but the regulatory authorities in the implementation of the new advertising law in the process, and did not relax the regulation of Internet advertising. According to statistics, over the past year, the national industry and commerce, market supervision departments to investigate cases of Internet advertising is about 3200, about 67 million yuan fines. Internet advertising monitoring center was also formally put into trial operation in September 1st, simultaneous monitoring of Internet advertising. Internet advertising regulation is also constantly improving, for example, we have reached a cooperation with Tencent Inc, the public will be included in the scope of the regulation of WeChat." Zhang Guohua said. The regulation of advertising market is a long-term work, it is still a long-term work to strengthen the supervision and management of the market. To create a good advertising market environment need to be strengthened相关的主题文章: