Jingdong technology dare to speak for the user experience – Sohu Technology-www.52cp.cn

Jingdong technology dare to speak for the user experience? Sohu – Wen Zhuang Shuai (Science and technology consulting brilliance founder, publisher of 100 read) a piece is to say: not a code sales is not a good CEO, for the rapid rise of Jingdong in Zhongguancun, when the old Liu is a super salesman, then do the warehouse distribution system Jingdong and Jingdong of the electricity supplier mall code first even write out Liu himself, and now the Jingdong to do the qianyiji size and scale, have lamented the piece hand were also very well — Liu Qiangdong prophetic vision is indeed a very good CEO. OK, a joke to be serious, I have always stressed the importance of retail business and technology, because technology is the core of supply chain management and implementation of the platform scale, otherwise frequent inventory change and dynamic data processing, financial data may be lost and confused, estimation will make the whole team tears also is two for It doesn’t help the situation., trillion scale electricity supplier in the market, such as Jingdong’s domestic electricity supplier giant, malicious attacks have intensified, if not because of the strong technical strength enough, subjected to the threat of risk can almost directly destroy the company! Estimated here will see a friend said I take out words scary, but this really is not alarmist, hold a pair of 11 data to do a simple analysis, the Jingdong’s risk control system of "Webgather" in the double 11 period a total of 140 million orders to intercept the malicious, blocking malicious account 120 million, if the Jingdong did not use technical means make the intercept treatment accordingly, then the result will be? Cattle stockpile so that consumers do not have discount available, Jingdong and business subsidies none other loss in vain, to choose and judge consumers by businesses brush brush praise disturbed, so poor user experience and brand reputation second years consumers and businesses will believe? But compared to those who have the technical strength is used elsewhere to make money, regardless of the user experience to cattle stockpile brush single platform businesses, create a sales myth at the same time behind bear the return loss of tens of billions of bleak, user experience and reputation are in jeopardy. So, when I saw the Jingdong in 2016 the annual meeting out of the video "accident behind a story order — the Jingdong R & D big secret", to a small order of user experience behind should have protection and service so much, could not help but feel the transfer as my new book of business "" the idea of "business, more developed, more can stimulate the human (enterprises) with sincerity and kindness," here according to the video content analysis to simple, what in an order behind the Jingdong do? 1, when consumers enter the selection phase: Jingdong page, Jingdong actually made two actions, one is in a large number of access into the home, through the cloud dispersed flow distribution system scheduling to ensure normal access of consumers browse, two is the use of "high quality user data are stored in the brain of Jingdong", precise production at this moment the user portrait, your community and your portrait real-time behavior, personalized recommendation pages and search commodity display.   !

京东技术凭什么敢为用户体验代言?-搜狐科技   文 庄帅(百联咨询创始人、百读社社长)   有个段子是这么说的:一个不会码代码的销售员不是一个好CEO,对于快速崛起的京东,当年在中关村打天下的时候老刘就是一个超级销售员,而后做电商京东商城的代码和京东最初的仓储配送系统甚至是老刘自己写出来的,而现在京东做到了千亿级的体量和规模,不得不感叹段子手们也是很有先见之明啊――刘强东确确实实是一个非常好的CEO。   OK,开个玩笑继续保持严肃的状态,我一直强调做零售电商技术的重要性,一是因为技术是供应链管理和平台规模化实现的核心所在,否则频繁的库存变更和动态的数据处理,加上可能出现的财务数据丢失混乱,估计会让整个团队欲哭无泪也于事无补,二是因为在电商市场达到万亿规模后,像京东这样的国内电商巨头,受到的恶意攻击行为愈演愈烈,如果不是因为技术实力足够的强,遭受到的风险威胁几乎可以直接摧毁掉这家企业!   估计看到这里会有朋友说我拿狠话出来吓人了,不过这还真的不是危言耸听,拿双11的数据做个简单的分析,京东的风控系统“天网”在双11期间共拦截了恶意订单1亿4千万,封杀恶意账号1亿2千万个,如果京东没有用技术手段做出相应的拦截处理,那么结果会是怎样?黄牛囤货让消费者没有优惠可得,京东和商家的让利补贴白白损失,消费者的选择判断被商家刷单刷好评扰乱,如此之差的用户体验和品牌信誉第二年消费者和商家还会相信吗?而对比那些拥有技术实力却用在别处赚钱,不顾用户体验纵容黄牛囤货商家刷单的平台,创造销量神话的同时背后却承担着几百亿退货的惨淡,用户体验和信誉的丧失真是岌岌可危啊。   所以,当我看到在2016年京东的年会意外流出的视频《一个订单背后的故事――京东技术研发大揭秘》时,为了一个小小的订单的用户体验背后竟然有如此多的保护和服务,不由得感受到正如我的新书《商性》所传递的思想一样,“商业越发达,越能激发人性(企业)的真诚和善良”,这里就先根据视频的内容来简单的分析一下,在一张订单的背后京东都做了什么?   1、选品阶段:消费者进入京东页面的时候,京东实际上做了两个动作,一是在有大量的访问进入主页时,通过云分发系统调度分散流量保证消费者的正常访问浏览,二是借助“京东大脑”所存储的高质量用户数据,精准的制作出此时此刻你的用户画像、小区画像以及你的实时行为,实现个性化的页面推荐和商品搜索展示。         2、提交订单阶段:对消费者而言提交订单只是鼠标轻轻点几下而已,但京东的后台系统却进行了非常复杂的业务逻辑计算,包括用户身份检测、库存的检测、支付安全、订单信息传输等等,几乎所有的黄牛党和恶意刷单攻击的行为都是在这个环节被拦截。         3、订单生产阶段:这个阶段可以算是后台最为核心的计算环节,消费者的订单需要传递到仓库进行库存核验更新、订单拆分、物流生产、最佳配送路径匹配、订单状态回传等等,估计消费者听到这么一大堆流程感觉很陌生,但是有两句话相信大家都很熟悉,那就是在订单页面显示的“您的订单已经进入**库准备出库”、“您的订单预计**日送达您手中”。         4、配送售后阶段:商品打包完成后,分拣中心会对包裹进行收货、验货、分货、装车、发车、配送,直到消费者完成验货。         简单分析完一个订单背后京东的业务流程之后,那么再回到我们标题抛出的“京东技术凭什么敢为用户体验代言”这个问题,就显得简单很多了。   硬实力一:京东大脑   无论是选品阶段还是订单生成和配送阶段,京东大脑最大的贡献就在于提升了服务和运营效率。京东以自营3C品类起家,所积累的高品质用户占比非常高,而这些高质量数据正是京东大脑进行数据处理为用户带来个性化服务的基础,而京东2015年第三季度的活跃用户已经达到1.3亿人,此时建立用户画像、小区画像、商品画像的数据图谱,进行个性化的页面呈现就已经是非常有必要了。可以说,京东大脑是通过数据底层,从前端的用户体验到库存管理配送服务一整个链条的用户体验升级。   硬实力二:多中心交易   像双11、年货节这样的促销活动,订单的峰值处理和承受能力才是真正考验一个平台实力的时候,不然大蛋糕砸向你的时候可能不是成功的喜悦,而是看着瘫痪的服务器和滞后错乱的数据痛哭吧。京东技术构建的多中心交易系统实际上是将流量和数据分散到了多个中心,一方面可以实现系统的承载量倍数级增长,保证峰值时刻流畅的用户体验,另一方面提升了抗攻击和系统稳定性,而多中心最大的难点就像它的名字一样,需要在多个中心实现实时的数据同步,这对技术是一个不小的挑战,不过从京东双11和年货节的反馈来看,似乎这都不是事!   硬实力三:京东云平台   “云”的概念实际上一点也不像这个词一样云里雾里,面对京东庞大复杂的信息系统,涉及采销、仓储、物流、售后、客服,云作为支持业务系统运作的基础,它解决了系统间数据的互联互通,进而按需调配各种资源。借助弹性云,京东还实现了全自动化的维护、直接部署,平台实现统一控制,随流量自动扩容、自动缩减。   洋洋洒洒写了两千多字来分析在京东技术保障下的用户体验,实则是觉得快过年了,希望大家买年货都能安安心心买个好的,享受到最有保障的服务体验,过个舒心快乐的祥和猴年!相关的主题文章: