Jason Hornung: Facts and Benefits of Facebook Advertising
Facebook is used by millions of people worldwide, and Facebook advertising is a crucial tool in order to promote products and services in a broader sense, extra reach, more exposure, and target options available to brands advertising on this social media channel. While it is true that there are business owners who tried advertising in Facebook ads and failed, most of them don’t really understand their target audience and they place their ads in the news feed of the wrong people and other factors. When choosing Facebook advertising, it is important to be able to differentiate the performance of paid advertising and organic activities.
How are paid and organic likes calculated? Paid and organic likes can be viewed within the Like Sources of Facebook Insights using data export where the number of likes can be viewed. Ads, mobile ads, and sponsored stories are the three sources of paid likes found in Like Sources. When advertising on Facebook, it is hard to report audience growth that is organically driven. Businesses seek social media marketers who are knowledgeable about organic and paid to advertise, and are experts in determining paid likes from successful community management tactics. Organic growth trends are used in identifying successful tactics for building your target audience. Through social media marketing like Facebook advertising, new businesses or starting entrepreneurs can compete with larger companies or popular brands in the market today, making a name of their own. Consumers today know what they want and they are smarter as compared in the past. As a business owner, you can use this opportunity to let your target audience know that your brand exist to provide them another option. Consumers today are not afraid to try new things, and in fact are more adventurous when it comes to trying new products and services.
Social media marketers are helpful in achieving the short-term and long-term goals of businesses through the right Facebook advertising techniques, and Facebook ads can easily go viral in just a day once you are able to hit the sweet spot of your target audience’s hearts. While it is true that there are many social media marketing agencies and individuals offering their services at a cheap cost, it is still essential to do your homework of considering dealing with someone who has a good reputation, foolproof credentials, and experience. Social media platforms like Facebook creates a major impact on digital marketing providing limitless opportunities to ordinary people and business owners to be successful. Allow Jason Hornung to help you achieve your short-term and long-term business goals and achieve your business’ full potential. Social media like Facebook marketing is a useful tool used by Jason Hornung in providing businesses the strengths they need to thrive in the competitive world of business.