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UnCategorized Twenty years ago, no one had internet in their home. Today, it is practically universal, with people of all ages work, play, communicate, and learn. The widespread availability of the internet has made it possible for anyone to publish negative information of any kind, justified or not, and there are few laws to help protect people and corporations from online libel. This lack of accountability makes it very easy for a thoughtless or mean-spirited person to damage a company’s reputation, perhaps even beyond repair. This frightening possibility is one reason why some people have turned to reputation management. Reputation management companies work to move sites with false or negative information about you and your product down in the search engine rankings, so they will be less visible to new potential customers. This is frequently necessary because, unfortunately, sites with negative information often end up towards the top of the list. This happens because of the increasing popularity on the internet of Web 2.0 sites. These are user-centered, interactive sites such as Youtube, for user-uploaded videos, Flickr, for user-uploaded photos, and Yelp, for user-submitted reviews. Also popular are Facebook and Twitter (social networking sites) and Wikipedia, where anyone with a computer can contribute to the definition of any word or company. Because these sites are interactive, they tend to climb in google ranking very quickly. They are often very popular and experience frequent activity, which is one of the key factors in determining where a particular site will rank. Furthermore, many of these sites have created now-popular iPhone apps, making using these sites ever easier. So, when an employee of a company feels disgruntled, dissatisfied, or unhappy, or if a customer receives poor customer service, it is not implausible that they should air their frustrations on their Facebook page or blog. Competing companies also sometimes plant bad reviews on Web 2.0 sites. Search engine rankings are vital to a company that relies on the internet to generate a following. If the most popular sites online gives a negative view of your company, it might scare away previously interested customers. So you as a company might have worked twenty years to establish a reputation, but because of one vengeful employee or customer, your internet-based image could be seriously damaged. Sometimes, you can attempt to contact websites to remove material that is untrue, unfounded, and damaging to a company’s reputation. However, users on Web 2.0 sites are difficult to contact, and if their intent was to deliberately cause damage (as in the case of a competitor or former employee), they generally have the right to refuse. In this case, your only option to combat the lies is to utilize reputation management services to bury the bad information under your many positive reviews and references. About the Author: 相关的主题文章: