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Business If search engine optimization was easy, you probably wouldn’t be here right now reading this article. The fact is SEO can be very confusing for business owners trying to optimize their website for good search engine rankings. There’s quite a bit in the process, and you’ll learn some of what you need to know in this article. When designing your site for SEO, make sure to include relevant keywords in the title tag. Since these words will show up as the title to your page, it is the single most important place to put the relevant keywords. However, make sure your title tag is no more than six to seven words in length. Choose your website colors wisely. Different colors put people into different moods. So if your website’s color doesn’t compliment your brand, then you may be creating dissonance in the mind of your viewer. For instance, a brand selling suntan lotion would be smart not to choose a heavy, dark-hued background. A lighter color, more in tune with the outdoors, will put those customers in a better frame of mind. How you present keywords is just as important as using them consistently. By adding bold or italic tags, you impart importance to your visitors and draw their attention to them. This also has an impact on the search engines. This simple addition brings weight to searches and drives visitors to act. Plan your website so that the structure is clean and you avoid going too deeply into directories. Every page you write for your website should be no more than three clicks away from the homepage. People, and search engines, like to find the information they are looking for, quickly and easily. For better search engine optimization, make use of the h1 tag. Use the h1 tag in your title, and make sure the title is somehow contained in the text. The h1 tag helps you focus directly on keywords. Also, make use of the h2 and h3 tags for more streamlined optimization. When trying to fully optimize your search engine placement, it is a good idea never to publish the same article or blog post under two or more different URLs on your site. Search engines look specifically for this strategy and penalize heavily for it, so do yourself a favor and keep all URLs, totally original. Keywords are the backbone of search engine optimization. Keywords, when written, should be italicized and bold when possible. Check into the back links of those you consider competitors, and copy their links creatively. You need links pointing at your site as much as possible, so get those links from sites that have the same theme as yours. As I said at the beginning of this article, getting your website found online is all about what the search engines like. As a search engine sends a search bot to crawl around your website and pull up keywords and phrases, you need to make sure that your site is formatted correctly. Apply the tips from this article and you can improve your overall rankings which will bring you more visitors, and ultimately more sales. About the Author: Your roof could well be by far the most important part of a home’s structure and it is consequently deserving of the critical level of interest. Look at my homepage roof repair 相关的主题文章: